Vivobarefoot: The Foot Note

Published April 2026

I’ve been working on something a little different with Vivobarefoot this year. A printed newspaper that’s recently landed in their shoeboxes and stores. 

For the past 5 years, I’ve been designing Vivobarefoot's impact reports. It's important work - sharing their journey towards being a regenerative business (and failures and learnings along the way). But customers don't always want to read a long PDF, no matter how rich the stories.

So our creative brief became: how do you share the impact and learnings of a business in a way that feels more human than a report*?

This is our experiment. A mini newspaper that takes you off-screen and invites you outside.

It features stories that explore what it means to be human, including a feature on tree climber Waldo Etherington, working with a remote community in Papua New Guinea protect their land from logging.

It explores the tensions of building a circular system for footwear. The good and the bad of the business (and how they'll probably never be completely sustainable). And news and updates (like pop up repair shops launching in May).